Reconnect to our alma mater

 

The Concordia University Alumni Association (CUAA) is asking Concordia alumni to reconnect to their alma mater.

An ad campaign is being launched that will include several leading graduates, including Global TV anchor Jamie Orchard, boxer Otis Grant and McAuslan Brewing president Peter McAuslan.

The volunteer-run CUAA is the alumni association of Concordia University in Montreal. There are more than 120,000 alumni of Concordia University, Sir George Williams University and Loyola College around the world.

All Concordia alumni — that is, anyone with 30 or more credits from these institutions — is automatically a member of the CUAA, but the Association currently has contact information for less than two-thirds of Concordia alumni, and e-mail addresses for only about one-third of its active members.

“The CUAA’s slogan is Profit from your Connections,” said Mike Owen, chair of the CUAA Marketing Communications Committee.

“Alumni can only benefit from discounts on car and life insurance, and take part in networking opportunities, educational events and reunions if we are in touch with them and they are in touch with us, so it’s important that we have this information.”

You’ll see the Reconnect to Concordia campaign from June 5 to Oct. 2. Most Concordia alumni live in the Montreal area, so the campaign will be waged on several local radio stations and in The Gazette and La Presse.

The campaign will encourages alumni to go to a website, reconnect.concordia.ca, to update their contact information.

To further motivate participants, all alumni who “reconnect” will be registered for a draw for thousands of dollars in prizes, to be announced during Homecoming 2004.

Information on the CUAA and its membership benefits and programs has been made available online at alumni.concordia.ca.