Food for Montreal Matters

 

Montreal Matters has become an annual fall affair for the local CBC and a handful of collaborators, including Concordia. This year, the chosen topic is food, and it will be explored in various ways throughout October.

On Oct. 19, from 4:30 to 5:30 in the DeSève Cinema, marketing professor and culinary expert Jordan LeBel will present The Marketing of Pleasure and Comfort: The Special Case of Chocolate.

He’ll look at the mental associations of chocolate and the marketing tactics designed to exploit these associations. He’ll also present the results of a recent web-based survey on comfort foods. These results show marked differences between genders, age and cultural groups regarding chocolate. Audience members will be invited to taste and see for themselves.

On Oct. 25, from 4:30 to 5:30 in the DeSève Cinema, design art professor Rhona Richman Kenneally will present Eating Expo: The Food Culture of Montreal in the 1960s.

She’ll show how a popular and innovative international exhibition changed the way we think about food, and how we prepare it at home.