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October 24, 2002 Future Search is on for Recreation and Athletics



This image, created by sponsor Zoom Media, will appear on 150 billboards across Canada to advertise the Undergraduate National Case Competition, which will take place at Concordia Feb. 6-8.

by Melanie Takefman

JMSB will host the Undergraduate National Case Competition on February 6-8.

Teams from universities across Canada will compete in two rounds of case competition as well as a networking evening, a pub crawl and other social events.

Each four-member team will have three hours to analyze a case, or a company management quandary, and present a solution. They will be judged by three members of the business community, based on criteria like presentation skills, and analysis.

One challenging aspect of organizing the event is attracting sponsors, particularly because the competition is only in its second year, said Arif Igdebeli, president of UNCC.

However, he is taking it in stride. “I learned more doing this than I do in class. When you make the call for a sponsorship, you don’t get a second chance. You either get it or you don’t,” he said. “That’s how the real world is.”

With Zoom Media as one of the sponsors already secured, 150 billboards across Canada will boast the UNCC poster. Organizers hope that this will help publicize the event and that, next year, it will attract more Canadian and international schools.

Working with Igdebeli on the UNCC executive are Angali Pradhan, Christine Sexton, Catherine Fini, and Rahima Somji.

For more information on UNCC, visit the official Web site at http://www.casa-jmsb.ca/uncc.